The idea of sending out a newsletter has been floating around at the back of my brain for quite a while. Sometimes it surfaces and then gently floats down again. But for some reason, this week it has surfaced, and become a rock that all other thoughts are scattered against.
An overblown metaphor? Maybe, but it has been like that. My compulsion to get moving on a newsletter has overtaken everything else. I am even thinking about it in my sleep! It is only 6:30 in the morning, but here I am, with my cup of tea, telling you about my grand plans.
I have set up a Mail Chimp account, which seems to be the platform that everyone uses. It is NOT an easy process, and I have been surprised by that. It is not Mail Chimp’s fault; they have excellent information, with links to helpful articles. Maybe I am overloaded by all the information. But, their terminology is odd. It took me a while to realise that what they call a ‘campaign’ was where I was to write the newsletter. I am only writing a humble, fortnightly newsletter, not creating a marketing campaign.
I have written the first newsletter (hopefully in the right spot), which was okay, once I worked out how to upload photos, change there size, add in fields for writing etc. Bloggers are used to doing that sort of work.
What I am confused about is the behind the scenes things. I need sign-up forms, and then forms to thank people for signing up, and then opting out forms, and a whole list of others. I think (hope!) that by doing one I have done the others. I am encouraged to make sure that codes are embedded, and I have codes that I can embed in other sites. I can connect with my Facebook page (natch!), which I thought I had done, but can’t see anything on the page. It seems to have vanished into the ether. Hopefully the ‘sign-up’ button on this blog will work.
At some point next week I am just going to press publish and hope that the first newsletter gets to someone who has asked for it! All the other things can be tweaked because one of the big things I have learnt in this internet world is that there is very little that can’t be changed or added further down the track. (Unless you have signed up for a Nigerian Bank offering you a million dollars and a Russian bride!)
On rereading this I notice that I have used ‘hopefully’ quite a few times. That sums up my attitude at the moment ~ hopefully it will all work out!
Why am I writing a newsletter? When we sign up for a newsletter we are making a conscious decision to know more about the product and the person behind it. We are not just saying “Yes, I give you permission to tell me more”, but “I want you to tell me more”. That permission means that I can send an email about my art right to someone’s inbox. I don’t have to fight past all the cat videos, ads and happy snaps to get their attention.
I love telling people about my art work, and of course, love selling my art. Why not talk about it to people who are engaged audience and want to hear more?
So, why not do this with the blog? There will be overlap, and I am going to be linking back to articles I have written. If you read this blog regularly the newsletter will seem very familiar. And I certainly have a very engaged audience here! However, what I love about my blog is that I can chat to you about a whole range of things ~ books, my garden, travels, the Little Free Library, whatever takes my fancy. The newsletter will be targeted to my art work, more of an “In my studio” focus, as well as a focus on selling through my Etsy shop.
It will have a section linking to other people, articles, exhibitions and the like, because I am a great believer in Passing It On. People give me so much support and encouragement; I want to do my bit to help others. Let me know if there is anything you would like me to share/promote.
Let me tell you about Ann Wood. She makes the most amazing creatures, crafted out of vintage fabrics. As well, she has an elegant newsletter that is one of my models.
My main task at the moment is to build the list. So….if you are interested in receiving my fortnightly newsletter click on the button, which hopefully(!) is on the side bar. If that is not working send me an email to firstname.lastname@example.org with your email address and I will sign you up. (Mail Chimp is very particular about making sure people give permission to receive the newsletter, which is good to know.)
I would love to know your thoughts on newsletters. What do you like about them? Or don’t like? I hate those pop up notices that ask you to sign up before you have even had a chance to look at the site. What advice do you have for my fledgling newsletter?
21 replies on “It’s newsletter time”
I can see your “click on fortnightly newsletter” button…but your n/l sounds interesting, particularly as I make my way into the art-field of being on “show” etc…
oops why can’t I see through my fingers that I should be saying in first sentence I can’t instead of can see…
I am doing something wrong with embedding my codes. Goodness knows what, but I will be spending my afternoon on it!
Putting your art on show can be daunting. However, I have always found people to be so supportive and encouraging.
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I don’t see the button, sadly…. If I sign up for it, it’ll be the only one, but I really think yours will be extremely worthwhile!
At least you don’t have one of those dreadful pop ups for the newsletter, which appear about 5 seconds after you’ve opened the page, before you’ve even had a chance to read anything, drive me nuts, and almost make me quit the page I’m looking at!
The button is not there, a work in progress. I am very flattered that mine would be a newsletter you would like to read. Thank you.
I hate those pop-ups too, and I am hoping that I can create a button on the side bar rather than one of them!
🙂 I’ll wait patiently for the WIP to materialise!
Hi Anne Your newsletter sounds exciting but I didn’t see a button to sign up. Put me on your list. I love reading what you write, and you write so well. I am sitting in bed Looking out at blue sky and can just see the hills of Turkey. It is Peters birthday today and we are planning to hire bikes, but it is very windy so we might do it tomorrow instead. Love Judy xxx
Sent from my iPad
Thank you Judy.
I hope your Greek adventure is still gong well. I will send you a proper email soon, maybe after I get this button thing sorted!
Funnily enough, I got a pop up when I clicked over to Ann Wood’s site but I persevered as I could see enough of her work to be intrigued. Good luck with your new venture.
Isn’t Ann’s work wonderful, and quite unique. That pop-up is very annoying, but I do love the space she uses for her website and newsletter.
You’re a brave woman! All the best with the newsletter. 🙂
That made me smile! Another friend asked me why I am putting more deadline pressure on myself, so maybe I am silly rather than brave! Al of this is doing a good job of keeping my brain active and plastic.
lol- yes to the active and plastic, just go easy on the stress. :p
No button, Anne! When you get it sorted out, please let us know! I was interested to read your reasoning about how the newsletter will serve a different purpose than Facebook or your blog!
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I will let you know when (if? I hope not) I get it sorted. I find it interesting that the social media platforms are different and can be used in different ways. My very favourite is this blog.
Can’t see a sign-up button either…:( And I agree with Kate that pop-ups are annoying, especially when there is no obvious way of closing them (more frequent than you can imagine). However, i would be interested in a newsletter (although in your case I read your blog and follow you on Instagram), because I’ve been thinking about one myself, and would love to see you go through the whole process and discuss the results and whether it’s worth it or not. A regular remora, that’s me (hanging on and copying). So yes, please, sign me on! 🌺
I am still at the confused, setting up stage. I am hoping that once I have the various buttons and links in place the sign up will go smoothly. I don’t anticipate any problems with the mechanics of sending the newsletter to those already on the list, and I know I will enjoy writing it. I am happy to chat to you about it.
I love ‘remora’; it is not a word I have heard before.
It’s those fish that attach themselves to sharks and whales and go along for the ride! Not that I’m implying you’re a shark or a whale, of course!🤣 Although whales are my favorite creatures
Anne, I’m intrigued. I have a MailChimp account with my organizing blog, but I’ve never used it. It was confusing. I’m excited to see what you have planned and will look forward to an update when you publish. Best of luck.
Confusing is a good word. However, as I said to Meeks in a comment above, it is creating lots of new pathways in my brain! I think a newsletter will be a very useful tool and I am happy to talk to you about my adventures.
Thanks for putting Ann Woods in my radar, her work is incredible. Good luck with the newsletter set up, all that stuff seems like gobbledegook to me..